About

Bedell Communications is a B2B technology copywriting and content development company founded by Crystal Bedell. Crystal is an award-winning technology writer specializing in information security, cloud computing and computer networking. She is also proficient in storage and enterprise applications.

What makes Bedell Communications different from other technical copywriting firms?

Crystal has a Master’s degree in writing and an inherent interest in B2B technology. She is active in the industry, traveling to conferences, attending webcasts and reading industry publications outside of her current projects. As a result, Crystal’s clients benefit from a unique blend of professional writing skills and market insight.

Are you a technology vendor, OEM or value-added reseller? Bedell Communications can help you…

Develop content that differentiates your technology products/services and speaks to buyers’ needs. Crystal has covered B2B technology for more than 10 years and has seen how countless technologies are positioned. She actively analyzes market studies to understand pain points, barriers to adoption and misperceptions about technology.

Engage sales leads with compelling white papers, case studies, ebooks, etc. Lead generation efforts don’t end with the registration page. Crystal writes clear, action-oriented marcom pieces that capitalize on the opportunity to educate leads and move them further down the sales funnel.

Develop a social marketing strategy that raises awareness of your content and positions you as a thought leader. Crystal understands how to market content to increase leads, and how to use Twitter, Facebook and LinkedIn to highlight your expertise.

Are you a marketing or PR firm that represents technology companies? Bedell Communications can help you….

Develop a story that appeals to technology journalists. Having worked as an editor for an IT website, Crystal understands what editorial staffs value in press releases and media briefings.

Meet aggressive writing deadlines, enabling you to take additional clients. Crystal’s knowledge of information technology enables her to work faster while her background as an editor means you receive clean copy. And clean writing means fewer revisions.

Are you an IT media company that publishes editorial and custom technical content? Bedell Communications can help you…

Package content to drive web site page views and create new sponsorship opportunities. Crystal can leverage your existing content and fill in gaps with new content to create editorial products that engage readers and are attractive to potential sponsors.

Develop an editorial calendar that addresses trends and topics of interest to the IT decision maker. Crystal speaks to analysts, subject matter experts, IT practitioners, technology manufacturers and others. As a result, Crystal has a unique insight into current technology trends.

Meet an aggressive publishing schedule. Crystal writes reported articles, blog posts, analysis pieces, technical advice columns, and more.

Want to learn more? Call Crystal at (509) 499-2793 or email her at cbedell@bedellcommunications.com.