About
Bedell Communications is a full-service technical copywriting and content strategy company founded by Crystal Bedell. Crystal has an MFA in creative writing and more than 15 years of combined writing, editing, and marketing experience. Prior to launching Bedell Communications, Crystal worked at IT media company TechTarget where she developed marketing and editorial content for WhatIs.com, SearchSecurity.com, SearchSecurityChannel.com, SearchNetworkingChannel.com, and SearchITChannel.com. This experience gave her insight into the information needs of IT professionals as well as an understanding of their work environment and the constraints of the typical IT decision maker.
As a member of the press, Crystal honed the ability to translate marketing-speak into language that IT professionals would both understand and act upon, as she was held accountable for her Web sites’ page views. She also learned how to effectively write and market online, leveraging search engine optimization (SEO) and Web 2.0 technologies.
Prior to TechTarget, Crystal filled marketing roles at Advanced Results Marketing, Bedford St. Martin’s, and Commonwealth Chiropractic.
Crystal launched Bedell Communications in 2008 to satisfy a lifelong dream of running her own writing business. She enjoys learning about new technologies and helping clients see their projects to fruition. She has written a variety of marketing communications pieces including technical white papers, case studies, data sheets, and press releases. Her knowledge of technology has its foundations in information security, and has grown to include computer networking, enterprise applications, storage, virtualization, and more.
If you have a copywriting project that requires knowledge of technology and the high tech industry, contact Crystal at Bedell Communications for a no-obligation consultation. Not ready to discuss a particular project? Follow Crystal on Twitter or Bedell Communications on Facebook.