When writing white papers and case studies on application control software, technical copywriters should educate prospects on advanced persistent threats (APTs) and the need for controls to enforce policies. SearchSecurity.com reported on a survey by whitelisting vendor Bit9 that found IT and security professionals are most concerned about APTs. While companies have policies to help [...]
A lot of page views have been coming in via Google searches on lead generation techniques for information technology companies, so I thought I’d address the topic directly. Where my specialty is content development, I’d like to share some thoughts on content marketing as a lead generation technique for IT vendors, service providers and the [...]
My recent search for a conference call service got me thinking about B2B FAQs. They can be very effective when well written. In this case, I knew exactly what features I wanted and what I was willing to pay. After getting recommendations from my social networks, I went to each provider’s FAQ. I compared the [...]
Despite increasing investments in mobile device security, results of a TechTarget survey of SearchMobileComputing.com readers indicates that securing tablets, smartphones and laptops will remain a pain point for the foreseeable future. According to the survey, the three major areas where readers expect to see the largest year-over-year investment are: tablets, smartphones and mobile security solutions. [...]
A major pet peeve of mine is when companies make up new words for which there is already a word. Even worse, when you ask a company spokesperson, “What is X?” and he/she is unable to simply say, “Oh, we mean Y.” The benefits of trying to make something new again are negated when you [...]
When writing white papers and case studies on application control software, technical copywriters should educate prospects on advanced persistent threats (APTs) and the need for controls to enforce policies. SearchSecurity.com reported on a survey by whitelisting vendor Bit9 that found IT and security professionals are most concerned about APTs. While companies have policies to help [...]
A lot of page views have been coming in via Google searches on lead generation techniques for information technology companies, so I thought I’d address the topic directly. Where my specialty is content development, I’d like to share some thoughts on content marketing as a lead generation technique for IT vendors, service providers and the [...]
My recent search for a conference call service got me thinking about B2B FAQs. They can be very effective when well written. In this case, I knew exactly what features I wanted and what I was willing to pay. After getting recommendations from my social networks, I went to each provider’s FAQ. I compared the [...]
Despite increasing investments in mobile device security, results of a TechTarget survey of SearchMobileComputing.com readers indicates that securing tablets, smartphones and laptops will remain a pain point for the foreseeable future. According to the survey, the three major areas where readers expect to see the largest year-over-year investment are: tablets, smartphones and mobile security solutions. [...]