Results of a Ponemon Institute study indicate there’s a lot of finger pointing going on between cloud service providers and customers over security. It seems that no one wants to take responsibility for securing customer data in the cloud. Take a look at these results from the study: 73% of U.S. service providers and 75% [...]
Over the past month or so Forrester Analyst Daniel Klein blogged about five guiding principles for tech marketers. These principles offer insights into the buying process based on extensive Forrester research. With answers to key questions like how much content and what kind of content, these principles can help make your content marketing strategy more [...]
White papers and case studies are popular lead generation tools, but they certainly aren’t the be-all and end-all of content marketing. A little bit of creativity can go a long way to differentiating your company and engaging prospects. Consider this marketing comic e-book produced by Metier, a project portfolio management (PPM) vendor. By the looks [...]
Producing content that is engaging and compelling is the biggest content marketing challenge facing B2B technology marketers, according to the B2B Content Marketing Trends survey. That got me thinking, what constitutes engaging, compelling content? And how do you create such content? The answers to these questions are complex in that there isn’t one single thing [...]
As a freelance copywriter, the most popular project that I am involved in is the white paper. That makes sense since white papers are among the most effective content types for B2B lead nurturing and lead generation. It’s important to recall what a white paper is as you begin planning a content marketing strategy. When [...]
Results of a Ponemon Institute study indicate there’s a lot of finger pointing going on between cloud service providers and customers over security. It seems that no one wants to take responsibility for securing customer data in the cloud. Take a look at these results from the study: 73% of U.S. service providers and 75% [...]
Over the past month or so Forrester Analyst Daniel Klein blogged about five guiding principles for tech marketers. These principles offer insights into the buying process based on extensive Forrester research. With answers to key questions like how much content and what kind of content, these principles can help make your content marketing strategy more [...]
White papers and case studies are popular lead generation tools, but they certainly aren’t the be-all and end-all of content marketing. A little bit of creativity can go a long way to differentiating your company and engaging prospects. Consider this marketing comic e-book produced by Metier, a project portfolio management (PPM) vendor. By the looks [...]
Producing content that is engaging and compelling is the biggest content marketing challenge facing B2B technology marketers, according to the B2B Content Marketing Trends survey. That got me thinking, what constitutes engaging, compelling content? And how do you create such content? The answers to these questions are complex in that there isn’t one single thing [...]