Bedell Communications

B2B technology content writing services

Category Archives: Content Strategy

Content development tips and strategies for technology marketers and journalists

Why hire a technical copywriter

Not sure if you should hire a freelance technical copywriter for your B2B marketing project? Or are you thinking about going to a site like Elance.com and hiring the lowest bidder? After slogging through a poorly written report by the “world’s premier” independent testing lab, I thought it might be worth looking at the reasons [...]

Content marketing: A lead generation technique for IT companies

A lot of page views have been coming in via Google searches on lead generation techniques for information technology companies, so I thought I’d address the topic directly. Where my specialty is content development, I’d like to share some thoughts on content marketing as a lead generation technique for IT vendors, service providers and the [...]

How to reap the benefits of a B2B FAQ

My recent search for a conference call service got me thinking about B2B FAQs. They can be very effective when well written. In this case, I knew exactly what features I wanted and what I was willing to pay. After getting recommendations from my social networks, I went to each provider’s FAQ. I compared the [...]

Why hire a technical copywriter

Not sure if you should hire a freelance technical copywriter for your B2B marketing project? Or are you thinking about going to a site like Elance.com and hiring the lowest bidder? After slogging through a poorly written report by the “world’s premier” independent testing lab, I thought it might be worth looking at the reasons [...]

Content marketing: A lead generation technique for IT companies

A lot of page views have been coming in via Google searches on lead generation techniques for information technology companies, so I thought I’d address the topic directly. Where my specialty is content development, I’d like to share some thoughts on content marketing as a lead generation technique for IT vendors, service providers and the [...]

How to reap the benefits of a B2B FAQ

My recent search for a conference call service got me thinking about B2B FAQs. They can be very effective when well written. In this case, I knew exactly what features I wanted and what I was willing to pay. After getting recommendations from my social networks, I went to each provider’s FAQ. I compared the [...]

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