Content development tips and strategies for technology marketers and journalists
I’m writing a guide for product managers, business development folks and others in B2B technology on how to write white papers. There is no shortage of information on the topic, but I still see a lot of forum activity and Google searches on how to write white papers. My plan is to dig a little [...]
I saw a tweet yesterday live from Content Marketing World that still has me bothered. Here it is: @ardath421: It’s not the product that’s valuable, but the content around it that builds the experience we’ll pay for. #cmworld I know the tweet is out of context, but taking it at face value, there are so [...]
Not sure if you should hire a freelance technical copywriter for your B2B marketing project? Or are you thinking about going to a site like Elance.com and hiring the lowest bidder? After slogging through a poorly written report by the “world’s premier” independent testing lab, I thought it might be worth looking at the reasons [...]
A lot of page views have been coming in via Google searches on lead generation techniques for information technology companies, so I thought I’d address the topic directly. Where my specialty is content development, I’d like to share some thoughts on content marketing as a lead generation technique for IT vendors, service providers and the [...]
As a follow up to my post on how to prepare for a subject matter expert (SME) interview, I thought I’d write about customer case study interviews. Finding customers who are willing and able to share their deployment story can be a challenge. When you have a customer lined up, you want to take advantage [...]
I’m writing a guide for product managers, business development folks and others in B2B technology on how to write white papers. There is no shortage of information on the topic, but I still see a lot of forum activity and Google searches on how to write white papers. My plan is to dig a little [...]
I saw a tweet yesterday live from Content Marketing World that still has me bothered. Here it is: @ardath421: It’s not the product that’s valuable, but the content around it that builds the experience we’ll pay for. #cmworld I know the tweet is out of context, but taking it at face value, there are so [...]
Not sure if you should hire a freelance technical copywriter for your B2B marketing project? Or are you thinking about going to a site like Elance.com and hiring the lowest bidder? After slogging through a poorly written report by the “world’s premier” independent testing lab, I thought it might be worth looking at the reasons [...]
A lot of page views have been coming in via Google searches on lead generation techniques for information technology companies, so I thought I’d address the topic directly. Where my specialty is content development, I’d like to share some thoughts on content marketing as a lead generation technique for IT vendors, service providers and the [...]