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	<title>Bedell Communications &#187; Content Strategy</title>
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	<link>http://bedellcommunications.com</link>
	<description>B2B technology content writing services</description>
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		<title>Get more out of your customer case study interviews</title>
		<link>http://bedellcommunications.com/get-more-out-of-your-customer-case-study-interviews</link>
		<comments>http://bedellcommunications.com/get-more-out-of-your-customer-case-study-interviews#comments</comments>
		<pubDate>Thu, 16 Feb 2012 16:54:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Technical Copywriting]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[writing case studies]]></category>
		<category><![CDATA[writing tips]]></category>
		<category><![CDATA[writing white papers]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1508</guid>
		<description><![CDATA[As a follow up to my post on how to prepare for a subject matter expert (SME) interview, I thought I&#8217;d write about customer case study interviews. Finding customers who are willing and able to share their deployment story can be a challenge. When you have a customer lined up, you want to take advantage [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Writing white papers: What challenges do you face?</title>
		<link>http://bedellcommunications.com/writing-white-papers-what-challenges-do-you-face</link>
		<comments>http://bedellcommunications.com/writing-white-papers-what-challenges-do-you-face#comments</comments>
		<pubDate>Mon, 23 Jan 2012 17:14:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Technical Copywriting]]></category>
		<category><![CDATA[writing tips]]></category>
		<category><![CDATA[writing white papers]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1462</guid>
		<description><![CDATA[I&#8217;m writing a guide for product managers, business development folks and others in B2B technology on how to write white papers. There is no shortage of information on the topic, but I still see a lot of forum activity and Google searches on how to write white papers. My plan is to dig a little [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The real value of content marketing</title>
		<link>http://bedellcommunications.com/the-real-value-of-content-marketing</link>
		<comments>http://bedellcommunications.com/the-real-value-of-content-marketing#comments</comments>
		<pubDate>Thu, 08 Sep 2011 13:33:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing mistakes]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1369</guid>
		<description><![CDATA[I saw a tweet yesterday live from Content Marketing World that still has me bothered. Here it is: @ardath421: It&#8217;s not the product that&#8217;s valuable, but the content around it that builds the experience we&#8217;ll pay for. #cmworld I know the tweet is out of context, but taking it at face value, there are so [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why hire a technical copywriter</title>
		<link>http://bedellcommunications.com/why-hire-a-technical-copywriter</link>
		<comments>http://bedellcommunications.com/why-hire-a-technical-copywriter#comments</comments>
		<pubDate>Tue, 06 Sep 2011 13:32:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Technical Copywriting]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1354</guid>
		<description><![CDATA[Not sure if you should hire a freelance technical copywriter for your B2B marketing project? Or are you thinking about going to a site like Elance.com and hiring the lowest bidder? After slogging through a poorly written report by the &#8220;world&#8217;s premier&#8221; independent testing lab, I thought it might be worth looking at the reasons [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Content marketing: A lead generation technique for IT companies</title>
		<link>http://bedellcommunications.com/content-marketing-a-lead-generation-technique-for-it-companies</link>
		<comments>http://bedellcommunications.com/content-marketing-a-lead-generation-technique-for-it-companies#comments</comments>
		<pubDate>Thu, 21 Jul 2011 20:34:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Marketing B2B Technology]]></category>
		<category><![CDATA[Marketing Tech Content]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1272</guid>
		<description><![CDATA[A lot of page views have been coming in via Google searches on lead generation techniques for information technology companies, so I thought I&#8217;d address the topic directly. Where my specialty is content development, I&#8217;d like to share some thoughts on content marketing as a lead generation technique for IT vendors, service providers and the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>How to reap the benefits of a B2B FAQ</title>
		<link>http://bedellcommunications.com/the-benefits-of-a-b2b-faq</link>
		<comments>http://bedellcommunications.com/the-benefits-of-a-b2b-faq#comments</comments>
		<pubDate>Thu, 14 Jul 2011 16:06:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Marketing B2B Technology]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[FAQs]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[writing tips]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1214</guid>
		<description><![CDATA[My recent search for a conference call service got me thinking about B2B FAQs. They can be very effective when well written. In this case, I knew exactly what features I wanted and what I was willing to pay. After getting recommendations from my social networks, I went to each provider&#8217;s FAQ. I compared the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Understanding what is a white paper</title>
		<link>http://bedellcommunications.com/understanding-what-is-a-white-paper</link>
		<comments>http://bedellcommunications.com/understanding-what-is-a-white-paper#comments</comments>
		<pubDate>Fri, 01 Jul 2011 13:45:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Marketing B2B Technology]]></category>
		<category><![CDATA[Technical Copywriting]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[working with a freelance writer]]></category>
		<category><![CDATA[writing white papers]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1230</guid>
		<description><![CDATA[As a freelance copywriter, the most popular project that I am involved in is the white paper. That makes sense since white papers are among the most effective content types for B2B lead nurturing and lead generation. It&#8217;s important to recall what a white paper is as you begin planning a content marketing strategy. When [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Forrester&#8217;s 5 guiding principles for tech marketers</title>
		<link>http://bedellcommunications.com/forresters-5-guiding-principles-for-tech-marketers</link>
		<comments>http://bedellcommunications.com/forresters-5-guiding-principles-for-tech-marketers#comments</comments>
		<pubDate>Thu, 16 Jun 2011 17:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Marketing B2B Technology]]></category>
		<category><![CDATA[Marketing Tech Content]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1185</guid>
		<description><![CDATA[Over the past month or so Forrester Analyst Daniel Klein blogged about five guiding principles for tech marketers. These principles offer insights into the buying process based on extensive Forrester research. With answers to key questions like how much content and what kind of content, these principles can help make your content marketing strategy more [...]]]></description>
		<wfw:commentRss>http://bedellcommunications.com/forresters-5-guiding-principles-for-tech-marketers/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to create B2B technology content that is compelling and engaging</title>
		<link>http://bedellcommunications.com/how-to-create-b2b-technology-content-that-is-compelling-and-engaging</link>
		<comments>http://bedellcommunications.com/how-to-create-b2b-technology-content-that-is-compelling-and-engaging#comments</comments>
		<pubDate>Thu, 09 Jun 2011 15:42:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Marketing B2B Technology]]></category>
		<category><![CDATA[Technical Copywriting]]></category>
		<category><![CDATA[writing tips]]></category>
		<category><![CDATA[writing white papers]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1171</guid>
		<description><![CDATA[Producing content that is engaging and compelling is the biggest content marketing challenge facing B2B technology marketers, according to the B2B Content Marketing Trends survey. That got me thinking, what constitutes engaging, compelling content? And how do you create such content? The answers to these questions are complex in that there isn&#8217;t one single thing [...]]]></description>
		<wfw:commentRss>http://bedellcommunications.com/how-to-create-b2b-technology-content-that-is-compelling-and-engaging/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What to expect when working with a freelance technical copywriter</title>
		<link>http://bedellcommunications.com/what-to-expect-when-working-with-a-freelance-technical-copywriter</link>
		<comments>http://bedellcommunications.com/what-to-expect-when-working-with-a-freelance-technical-copywriter#comments</comments>
		<pubDate>Wed, 08 Jun 2011 13:55:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Technical Copywriting]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Bedell Communications]]></category>
		<category><![CDATA[freelance copywriter]]></category>
		<category><![CDATA[working with a freelance writer]]></category>
		<category><![CDATA[writing white papers]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1153</guid>
		<description><![CDATA[You&#8217;re an IT service provider or vendor, and you need content. Maybe it&#8217;s just a page or two of Web copy or a lengthy white paper. Either way, you know you don&#8217;t have the skills in house to develop and write the content. What can you expect when working with a freelance technical copywriter? How [...]]]></description>
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