Content development tips and strategies for technology marketers and journalists
As a freelance copywriter, the most popular project that I am involved in is the white paper. That makes sense since white papers are among the most effective content types for B2B lead nurturing and lead generation. It’s important to recall what a white paper is as you begin planning a content marketing strategy. When [...]
Over the past month or so Forrester Analyst Daniel Klein blogged about five guiding principles for tech marketers. These principles offer insights into the buying process based on extensive Forrester research. With answers to key questions like how much content and what kind of content, these principles can help make your content marketing strategy more [...]
Producing content that is engaging and compelling is the biggest content marketing challenge facing B2B technology marketers, according to the B2B Content Marketing Trends survey. That got me thinking, what constitutes engaging, compelling content? And how do you create such content? The answers to these questions are complex in that there isn’t one single thing [...]
You’re an IT service provider or vendor, and you need content. Maybe it’s just a page or two of Web copy or a lengthy white paper. Either way, you know you don’t have the skills in house to develop and write the content. What can you expect when working with a freelance technical copywriter? How [...]
My recent search for a conference call service got me thinking about B2B FAQs. They can be very effective when well written. In this case, I knew exactly what features I wanted and what I was willing to pay. After getting recommendations from my social networks, I went to each provider’s FAQ. I compared the [...]
As a freelance copywriter, the most popular project that I am involved in is the white paper. That makes sense since white papers are among the most effective content types for B2B lead nurturing and lead generation. It’s important to recall what a white paper is as you begin planning a content marketing strategy. When [...]
Over the past month or so Forrester Analyst Daniel Klein blogged about five guiding principles for tech marketers. These principles offer insights into the buying process based on extensive Forrester research. With answers to key questions like how much content and what kind of content, these principles can help make your content marketing strategy more [...]
Producing content that is engaging and compelling is the biggest content marketing challenge facing B2B technology marketers, according to the B2B Content Marketing Trends survey. That got me thinking, what constitutes engaging, compelling content? And how do you create such content? The answers to these questions are complex in that there isn’t one single thing [...]
You’re an IT service provider or vendor, and you need content. Maybe it’s just a page or two of Web copy or a lengthy white paper. Either way, you know you don’t have the skills in house to develop and write the content. What can you expect when working with a freelance technical copywriter? How [...]