Tips and strategies for writing about technology in articles, white papers, case studies, Web copy, etc
Producing content that is engaging and compelling is the biggest content marketing challenge facing B2B technology marketers, according to the B2B Content Marketing Trends survey. That got me thinking, what constitutes engaging, compelling content? And how do you create such content? The answers to these questions are complex in that there isn’t one single thing [...]
You’re an IT service provider or vendor, and you need content. Maybe it’s just a page or two of Web copy or a lengthy white paper. Either way, you know you don’t have the skills in house to develop and write the content. What can you expect when working with a freelance technical copywriter? How [...]
Just a couple days after writing the post about the dangers of using jargon in technical content, I came upon the SearchNetworking.com article Wading through the FCoE and data center network fabric hype. It’s a great article in that it illustrates some of the frustration prospects feel when they are bombarded by hype. As with [...]
According to a TechValidate survey, B2B marketers’ No. 1 challenge when it comes to creating and producing content is time. Unfortunately, the survey also indicates that the types of content that are most effective for lead nurturing and lead generation are the most time consuming to produce. Those content types are white papers and case [...]
As a freelance copywriter, the most popular project that I am involved in is the white paper. That makes sense since white papers are among the most effective content types for B2B lead nurturing and lead generation. It’s important to recall what a white paper is as you begin planning a content marketing strategy. When [...]
Producing content that is engaging and compelling is the biggest content marketing challenge facing B2B technology marketers, according to the B2B Content Marketing Trends survey. That got me thinking, what constitutes engaging, compelling content? And how do you create such content? The answers to these questions are complex in that there isn’t one single thing [...]
You’re an IT service provider or vendor, and you need content. Maybe it’s just a page or two of Web copy or a lengthy white paper. Either way, you know you don’t have the skills in house to develop and write the content. What can you expect when working with a freelance technical copywriter? How [...]
Just a couple days after writing the post about the dangers of using jargon in technical content, I came upon the SearchNetworking.com article Wading through the FCoE and data center network fabric hype. It’s a great article in that it illustrates some of the frustration prospects feel when they are bombarded by hype. As with [...]
According to a TechValidate survey, B2B marketers’ No. 1 challenge when it comes to creating and producing content is time. Unfortunately, the survey also indicates that the types of content that are most effective for lead nurturing and lead generation are the most time consuming to produce. Those content types are white papers and case [...]