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	<title>Bedell Communications</title>
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	<link>http://bedellcommunications.com</link>
	<description>B2B technology content writing services</description>
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		<title>RSA Conference, day 1: Cloud Security Alliance Summit</title>
		<link>http://bedellcommunications.com/rsa-conference-day-1-cloud-security-alliance-summit</link>
		<comments>http://bedellcommunications.com/rsa-conference-day-1-cloud-security-alliance-summit#comments</comments>
		<pubDate>Mon, 27 Feb 2012 23:29:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1553</guid>
		<description><![CDATA[The RSA Conference kicked off today with the Cloud Security Alliance Summit. The morning&#8217;s presentations were standing room only, indicating just how hot cloud security is right now. I walked away with a profound respect for the folks who are navigating the many security standards and attempting to establish a single framework for secure cloud. [...]]]></description>
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		<title>The RSA Conference is just around the corner</title>
		<link>http://bedellcommunications.com/the-rsa-conference-is-just-around-the-corner</link>
		<comments>http://bedellcommunications.com/the-rsa-conference-is-just-around-the-corner#comments</comments>
		<pubDate>Thu, 23 Feb 2012 00:08:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Virtualization & Cloud Computing]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[freelance copywriter]]></category>
		<category><![CDATA[information security]]></category>
		<category><![CDATA[working with a freelance writer]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1548</guid>
		<description><![CDATA[This year&#8217;s RSA Conference is less than a week away, and I&#8217;m getting very excited. I&#8217;ve been to RSA many times, but this is only my second time attending since I began freelancing in 2008. I have to admit, attending conferences is a lot more fun when you get to set your own objectives and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get more out of your customer case study interviews</title>
		<link>http://bedellcommunications.com/get-more-out-of-your-customer-case-study-interviews</link>
		<comments>http://bedellcommunications.com/get-more-out-of-your-customer-case-study-interviews#comments</comments>
		<pubDate>Thu, 16 Feb 2012 16:54:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Technical Copywriting]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[writing case studies]]></category>
		<category><![CDATA[writing tips]]></category>
		<category><![CDATA[writing white papers]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1508</guid>
		<description><![CDATA[As a follow up to my post on how to prepare for a subject matter expert (SME) interview, I thought I&#8217;d write about customer case study interviews. Finding customers who are willing and able to share their deployment story can be a challenge. When you have a customer lined up, you want to take advantage [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to prepare for a subject matter expert interview</title>
		<link>http://bedellcommunications.com/how-to-prepare-for-a-subject-matter-expert-interview</link>
		<comments>http://bedellcommunications.com/how-to-prepare-for-a-subject-matter-expert-interview#comments</comments>
		<pubDate>Tue, 14 Feb 2012 20:42:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Technical Copywriting]]></category>
		<category><![CDATA[working with a freelance writer]]></category>
		<category><![CDATA[writing white papers]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1481</guid>
		<description><![CDATA[As a white paper writer, I often conduct subject matter expert (SME) interviews to fill any gaps in my knowledge of a topic and ensure that I get the client&#8217;s messaging correct. Occasionally the SME, while certainly knowledgeable, is not prepared to provide the information I need to write the white paper the client wants. [...]]]></description>
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		<title>IDC projects 5% growth in IT spending worldwide for 2012</title>
		<link>http://bedellcommunications.com/idc-projects-5-growth-in-it-spending-worldwide-for-2012</link>
		<comments>http://bedellcommunications.com/idc-projects-5-growth-in-it-spending-worldwide-for-2012#comments</comments>
		<pubDate>Mon, 06 Feb 2012 21:26:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Computer Networking]]></category>
		<category><![CDATA[Mobile Computing]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[IT spending]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1495</guid>
		<description><![CDATA[Despite the worsening economic situation in Western Europe and volatility in other regions, International Data Corporation projects continued growth in IT spending both in the US and worldwide. This growth will be largely driven by mobile devices, software and network equipment. According to IDC&#8217;s Worldwide Black Book, IT spending worldwide and in the US will [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cloud BPM: Exploring benefits and potential pitfalls of BPM as a Service</title>
		<link>http://bedellcommunications.com/cloud-bpm-exploring-benefits-and-potential-pitfalls-of-bpm-as-a-service</link>
		<comments>http://bedellcommunications.com/cloud-bpm-exploring-benefits-and-potential-pitfalls-of-bpm-as-a-service#comments</comments>
		<pubDate>Wed, 25 Jan 2012 22:34:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Virtualization & Cloud Computing]]></category>
		<category><![CDATA[BPM]]></category>
		<category><![CDATA[BPM as a service]]></category>
		<category><![CDATA[business process management]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1469</guid>
		<description><![CDATA[Businesses looking to launch a business process management (BPM) project would be wise to consider cloud-based BPM services. BPM as a Service offers a number of benefits, especially to mid-market companies, that are rolling out pilot BPM projects or BPM for development and testing. Learn more about the promise and potential problems of BPM in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Writing white papers: What challenges do you face?</title>
		<link>http://bedellcommunications.com/writing-white-papers-what-challenges-do-you-face</link>
		<comments>http://bedellcommunications.com/writing-white-papers-what-challenges-do-you-face#comments</comments>
		<pubDate>Mon, 23 Jan 2012 17:14:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Technical Copywriting]]></category>
		<category><![CDATA[writing tips]]></category>
		<category><![CDATA[writing white papers]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1462</guid>
		<description><![CDATA[I&#8217;m writing a guide for product managers, business development folks and others in B2B technology on how to write white papers. There is no shortage of information on the topic, but I still see a lot of forum activity and Google searches on how to write white papers. My plan is to dig a little [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Made up words in b2b technology marketing</title>
		<link>http://bedellcommunications.com/made-up-words-in-b2b-technology-marketing</link>
		<comments>http://bedellcommunications.com/made-up-words-in-b2b-technology-marketing#comments</comments>
		<pubDate>Tue, 17 Jan 2012 15:18:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing B2B Technology]]></category>
		<category><![CDATA[Technical Copywriting]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[working with a freelance writer]]></category>
		<category><![CDATA[writing tips]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1449</guid>
		<description><![CDATA[A major pet peeve of mine is when companies make up new words for which there is already a word. Even worse, when you ask a company spokesperson, &#8220;What is X?&#8221; and he/she is unable to simply say, &#8220;Oh, we mean Y.&#8221; The benefits of trying to make something new again are negated when you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Continuous integration trends</title>
		<link>http://bedellcommunications.com/continuous-integration-trends</link>
		<comments>http://bedellcommunications.com/continuous-integration-trends#comments</comments>
		<pubDate>Sat, 14 Jan 2012 00:42:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Application Development]]></category>
		<category><![CDATA[ALM]]></category>
		<category><![CDATA[application lifecycle management]]></category>
		<category><![CDATA[continuous integration]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1391</guid>
		<description><![CDATA[Continuous integration is a necessity in its own right. It provides visibility and helps lower software development costs. But continuous integration also paves the way for other software development trends that offer their own benefits. Learn more about these trends and the role of continuous integration tools in this article on SearchSoftwareQuality.com: Continuous integration: Tools [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Microsoft Hyper-V vs. VMware: Consider third-party security offerings</title>
		<link>http://bedellcommunications.com/hypervvsvmware</link>
		<comments>http://bedellcommunications.com/hypervvsvmware#comments</comments>
		<pubDate>Fri, 06 Jan 2012 18:24:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Information Security]]></category>
		<category><![CDATA[Virtualization & Cloud Computing]]></category>
		<category><![CDATA[server virtualization]]></category>
		<category><![CDATA[virtualization security]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1405</guid>
		<description><![CDATA[IT organizations looking to virtualize their data centers may be weighing the pros and cons of Microsoft Hyper-V vs. VMware. One point to take into consideration is the availability of security solutions for each vendor. The majority of third-party security products are only available for VMware (Read Virtual network security: A vendor comparison). A third-party [...]]]></description>
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		<slash:comments>0</slash:comments>
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