Five benefits of hiring a blog ghostwriter
The Tech Marcom Blog has been live for about a month now and during this same time I’ve found Paul Gillin’s series on Blogging Blunders incredibly helpful. There’s a lot to tackle in successful blogging if you’re in it for the long haul — and you should be. There’s one thing, though, that can help you overcome many of the challenges Paul addresses. That is the idea of hiring a freelance technology copywriter to ghostwrite your blog. Here are five benefits to hiring a blog ghostwriter:
- By hiring a professional copywriter to write your blog, you avoid blogging burnout as Paul addresses in Part 3 of his series on Blogging Blunders. Sit down with your blog ghostwriter once a month to outline an editorial calendar and provide the necessary research materials, and leave the rest to your copywriter.
- If you’ve found a professional copywriter who understands technology (and I suggest you do), then these meetings should be a two-way conversation with your copywriter contributing relevant ideas on content, SEO, etc. It never hurts to have another perspective — especially one from outside of your organization.
- You’ll have a steady supply of content. The more you post, the better your page views will be. Have your copywriter provide 1-2 pieces a week in addition to what the folks on your staff produce to ensure that you always have a minimum amount of fresh content to post.
- Similarly, a blog ghostwriter will help ensure that you’re not left with an abandoned blog should the blog’s internal sponsor leave the company. Just be sure to have a contract in place with your copywriter to ensure that you’re not simply transferring risk from one individual to another.
- With the pressure off of you to produce content, you’ll have more time to tackle the myriad other details that contribute to a successful blog, as described by Paul in Blogging Blunders, Part 1. — Crystal Bedell
