Make your greeting cards stand out from the rest

We’re only a few days into November, but I’m already thinking about holiday greeting cards. In today’s digital age, sending greeting cards is easier than ever. It’s also a ripe marketing and networking opportunity, which means your clients are likely to receive numerous greetings. Here are some tips for making yours stand out in the crowd.

• Go the old fashioned route. Send hand-signed paper cards. If your client list is too long to make this feasible, consider sending them to your best clients and/or those with whom you’d like to rekindle business.
• Include a business card and/or a coupon for future services. What better way to jumpstart business in the New Year? Or, how about a URL to access a new white paper or e-book?
• Start working on your cards now and drop them in the mail Thanksgiving weekend. This will help ensure you’re one of the first to wish clients a happy holiday season. It will also give your card more staying power if your client puts it up on his/her desk (another good reason to send a paper card).
• Consider sending e-mail cards to wish clients a happy holiday season, then follow up with paper Happy New Year cards in January.
• Say thank  you. Don’t miss this chance to express your gratitude for the client’s support during the previous year and your desire to be a part of their continued success.

Got an idea of your own? Share it in the comments below. We’d love to hear it! — Crystal Bedell, Freelance Technology Writer and Content Developer