Six benefits of hiring a freelance technical copywriter

New customers may be hesitant to sign a check for your technology product in this economy, but that doesn’t mean your marketing efforts should come to a halt. IT organizations are still researching new solutions, making this a good time to cultivate leads that are at the beginning of the buying cycle.  Cultivate these leads now so that when budgets free up, they’re ready to buy from you.

That’s all well and good, but what about your budget? Resources are tight across the board, right? This is where hiring a freelance copywriter comes in. Let’s look at the benefits of hiring a freelance technology copywriter.

Most copywriters charge by the project so you know from the outset how much your white paper or case study is going to cost, ensuring you stay within budget. Overall, a freelance copywriter is going to cost you less than a full-time staff member, but keep in mind that you get what you pay for. If that $500 custom white paper sounds too good to be true, then it probably is.

Hiring a copywriter that understands technology and B2B marketing saves you time. A freelancer will have to develop an understanding of your product’s specific benefits, but this will take less time than training a less expensive and less experienced writer. Consider, for example, the need to teach a generalist copywriter about the concepts of virtualization before you go into the benefits of your server virtualization product. Experienced technology copywriters have the background knowledge that allows them to get to know your product right away. This means a faster turnaround time and a smoother revision process for you. Furthermore, if you use a freelancer repeatedly, you will have a trusted business partner who has a thorough understanding of your business objectives and products.

Finally, a freelance technology copywriter can add value to your marketing efforts. Great copywriters work to continue to earn their clients’ business. They bring insights to their clients’ marketing efforts based on the variety of other projects they’ve completed and additional research they’ve done to maintain their skills.  This value may come from pitching lead gen ideas your way to making suggestions to improve a current project.

The key to realizing these six benefits — and more — is to hire the right professional copywriter. The effort you put into this endeavor should be no less than what you put into considering any other new business partner. Next week I’ll offer some tips on how to find a freelance technology copywriter that’s right for you.

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Crystal Bedell
Freelance technical copywriter & content strategist
cbedell@bedellcommunications.com