According to a TechValidate survey, B2B marketers’ No. 1 challenge when it comes to creating and producing content is time. Unfortunately, the survey also indicates that the types of content that are most effective for lead nurturing and lead generation are the most time consuming to produce. Those content types are white papers and case [...]
I recently came across the 2011 State of B2B Content Marketing Survey conducted by TechValidate, developer of a marketing content automation platform. The results illustrate content development challenges that B2B marketers face. The bad news: The greatest pain points are associated with the most effective content. The good news: These challenges can easily be overcome [...]
Writers are often told to avoid jargon. This can be difficult when you eat, sleep and breathe your industry. Over time it becomes challenging to discern jargon from plain speech. So it’s important to occasionally re-evaluate the language you use, whether you’re writing marketing collateral or editorial content. Before you begin this evaluation, you must [...]
I started a new LinkedIn Group. I know, I know. There are already hundreds — if not thousands — of groups. Do we really need another? I think so. There are a lot of groups for B2B technology marketers, but I was pressed to find one for B2B technology writers. So I launched B2B Technology [...]
You’re an IT service provider or vendor, and you need content. Maybe it’s just a page or two of Web copy or a lengthy white paper. Either way, you know you don’t have the skills in house to develop and write the content. What can you expect when working with a freelance technical copywriter? How [...]
According to a TechValidate survey, B2B marketers’ No. 1 challenge when it comes to creating and producing content is time. Unfortunately, the survey also indicates that the types of content that are most effective for lead nurturing and lead generation are the most time consuming to produce. Those content types are white papers and case [...]
I recently came across the 2011 State of B2B Content Marketing Survey conducted by TechValidate, developer of a marketing content automation platform. The results illustrate content development challenges that B2B marketers face. The bad news: The greatest pain points are associated with the most effective content. The good news: These challenges can easily be overcome [...]
Writers are often told to avoid jargon. This can be difficult when you eat, sleep and breathe your industry. Over time it becomes challenging to discern jargon from plain speech. So it’s important to occasionally re-evaluate the language you use, whether you’re writing marketing collateral or editorial content. Before you begin this evaluation, you must [...]
I started a new LinkedIn Group. I know, I know. There are already hundreds — if not thousands — of groups. Do we really need another? I think so. There are a lot of groups for B2B technology marketers, but I was pressed to find one for B2B technology writers. So I launched B2B Technology [...]