Writers specializing in technology have two personal knowledge bases to maintain: writing and technology. For the most part, the projects we work on help maintain our tech knowledge. However, if you don’t come from a technology background or you only dabble in tech writing, then formal training can help improve your writing. With a better understanding of technology you’ll [...]
Last week I advised information technology training companies to consider using white papers and case studies in their marketing efforts. Both are great lead generation techniques because IT professionals understand their value. This week I offer some topics that you might consider for your IT training white papers and case studies.
An often neglected means of marketing information technology training are the very marketing vehicles that IT pros are already comfortable with: case studies and white papers. These are also proven lead generation techniques.
I recently wrote a press release for my client and long-time friend Shon Harris, who is president of IT certification training company Logical Security. Shon is offering her training courses and study materials free of charge to military members who are deployed in war zones and cannot afford the cost of classes offered by her [...]
Writers specializing in technology have two personal knowledge bases to maintain: writing and technology. For the most part, the projects we work on help maintain our tech knowledge. However, if you don’t come from a technology background or you only dabble in tech writing, then formal training can help improve your writing. With a better understanding of technology you’ll [...]
Last week I advised information technology training companies to consider using white papers and case studies in their marketing efforts. Both are great lead generation techniques because IT professionals understand their value. This week I offer some topics that you might consider for your IT training white papers and case studies.
An often neglected means of marketing information technology training are the very marketing vehicles that IT pros are already comfortable with: case studies and white papers. These are also proven lead generation techniques.