A lot of page views have been coming in via Google searches on lead generation techniques for information technology companies, so I thought I’d address the topic directly. Where my specialty is content development, I’d like to share some thoughts on content marketing as a lead generation technique for IT vendors, service providers and the [...]
As a freelance copywriter, the most popular project that I am involved in is the white paper. That makes sense since white papers are among the most effective content types for B2B lead nurturing and lead generation. It’s important to recall what a white paper is as you begin planning a content marketing strategy. When [...]
White papers and case studies are popular lead generation tools, but they certainly aren’t the be-all and end-all of content marketing. A little bit of creativity can go a long way to differentiating your company and engaging prospects. Consider this marketing comic e-book produced by Metier, a project portfolio management (PPM) vendor. By the looks [...]
I recently came across the 2011 State of B2B Content Marketing Survey conducted by TechValidate, developer of a marketing content automation platform. The results illustrate content development challenges that B2B marketers face. The bad news: The greatest pain points are associated with the most effective content. The good news: These challenges can easily be overcome [...]
When writing white papers and case studies on application control software, technical copywriters should educate prospects on advanced persistent threats (APTs) and the need for controls to enforce policies. SearchSecurity.com reported on a survey by whitelisting vendor Bit9 that found IT and security professionals are most concerned about APTs. While companies have policies to help [...]
A lot of page views have been coming in via Google searches on lead generation techniques for information technology companies, so I thought I’d address the topic directly. Where my specialty is content development, I’d like to share some thoughts on content marketing as a lead generation technique for IT vendors, service providers and the [...]
As a freelance copywriter, the most popular project that I am involved in is the white paper. That makes sense since white papers are among the most effective content types for B2B lead nurturing and lead generation. It’s important to recall what a white paper is as you begin planning a content marketing strategy. When [...]
White papers and case studies are popular lead generation tools, but they certainly aren’t the be-all and end-all of content marketing. A little bit of creativity can go a long way to differentiating your company and engaging prospects. Consider this marketing comic e-book produced by Metier, a project portfolio management (PPM) vendor. By the looks [...]
I recently came across the 2011 State of B2B Content Marketing Survey conducted by TechValidate, developer of a marketing content automation platform. The results illustrate content development challenges that B2B marketers face. The bad news: The greatest pain points are associated with the most effective content. The good news: These challenges can easily be overcome [...]