When writing white papers and case studies on application control software, technical copywriters should educate prospects on advanced persistent threats (APTs) and the need for controls to enforce policies. SearchSecurity.com reported on a survey by whitelisting vendor Bit9 that found IT and security professionals are most concerned about APTs. While companies have policies to help [...]
Results of a Ponemon Institute study indicate there’s a lot of finger pointing going on between cloud service providers and customers over security. It seems that no one wants to take responsibility for securing customer data in the cloud. Take a look at these results from the study: 73% of U.S. service providers and 75% [...]
White papers and case studies are popular lead generation tools, but they certainly aren’t the be-all and end-all of content marketing. A little bit of creativity can go a long way to differentiating your company and engaging prospects. Consider this marketing comic e-book produced by Metier, a project portfolio management (PPM) vendor. By the looks [...]
Just a couple days after writing the post about the dangers of using jargon in technical content, I came upon the SearchNetworking.com article Wading through the FCoE and data center network fabric hype. It’s a great article in that it illustrates some of the frustration prospects feel when they are bombarded by hype. As with [...]
As a follow up to my post on how to prepare for a subject matter expert (SME) interview, I thought I’d write about customer case study interviews. Finding customers who are willing and able to share their deployment story can be a challenge. When you have a customer lined up, you want to take advantage [...]
When writing white papers and case studies on application control software, technical copywriters should educate prospects on advanced persistent threats (APTs) and the need for controls to enforce policies. SearchSecurity.com reported on a survey by whitelisting vendor Bit9 that found IT and security professionals are most concerned about APTs. While companies have policies to help [...]
Results of a Ponemon Institute study indicate there’s a lot of finger pointing going on between cloud service providers and customers over security. It seems that no one wants to take responsibility for securing customer data in the cloud. Take a look at these results from the study: 73% of U.S. service providers and 75% [...]
White papers and case studies are popular lead generation tools, but they certainly aren’t the be-all and end-all of content marketing. A little bit of creativity can go a long way to differentiating your company and engaging prospects. Consider this marketing comic e-book produced by Metier, a project portfolio management (PPM) vendor. By the looks [...]
Just a couple days after writing the post about the dangers of using jargon in technical content, I came upon the SearchNetworking.com article Wading through the FCoE and data center network fabric hype. It’s a great article in that it illustrates some of the frustration prospects feel when they are bombarded by hype. As with [...]