Bedell Communications

B2B technology content writing services

Tag Archives: marketing ideas

New LinkedIn Group for B2B tech writers

I started a new LinkedIn Group. I know, I know. There are already hundreds — if not thousands — of groups. Do we really need another? I think so. There are a lot of groups for B2B technology marketers, but I was pressed to find one for B2B technology writers. So I launched B2B Technology [...]

Poor Web security is a content opportunity for technology marketers

I met with Security-as-a-Service vendor Zscaler last week to go over the highlights of its State of the Web — Q1 2010 Research Report. Among the key findings, Zscaler found that when it comes to browser security, consumers are better protected than enterprises. Turns out more consumers are upgrading Internet Explorer than enterprises. According to [...]

Updating content: A checklist for B2B tech marketers

Last week I wrote about the benefits of evaluating a body of content, and the first step I recommended was creating a content inventory. Simply going through the exercise of inventorying content will make you aware of older pieces that are worth “dusting off.” Here is content that you can reuse with a little bit [...]

New LinkedIn Group for B2B tech writers

I started a new LinkedIn Group. I know, I know. There are already hundreds — if not thousands — of groups. Do we really need another? I think so. There are a lot of groups for B2B technology marketers, but I was pressed to find one for B2B technology writers. So I launched B2B Technology [...]

Poor Web security is a content opportunity for technology marketers

I met with Security-as-a-Service vendor Zscaler last week to go over the highlights of its State of the Web — Q1 2010 Research Report. Among the key findings, Zscaler found that when it comes to browser security, consumers are better protected than enterprises. Turns out more consumers are upgrading Internet Explorer than enterprises. According to [...]

SEO Powered by Platinum SEO from Techblissonline