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	<title>Bedell Communications &#187; marketing mistakes</title>
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	<link>http://bedellcommunications.com</link>
	<description>B2B technology content writing services</description>
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		<title>Made up words in b2b technology marketing</title>
		<link>http://bedellcommunications.com/made-up-words-in-b2b-technology-marketing</link>
		<comments>http://bedellcommunications.com/made-up-words-in-b2b-technology-marketing#comments</comments>
		<pubDate>Tue, 17 Jan 2012 15:18:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing B2B Technology]]></category>
		<category><![CDATA[Technical Copywriting]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[working with a freelance writer]]></category>
		<category><![CDATA[writing tips]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1449</guid>
		<description><![CDATA[A major pet peeve of mine is when companies make up new words for which there is already a word. Even worse, when you ask a company spokesperson, &#8220;What is X?&#8221; and he/she is unable to simply say, &#8220;Oh, we mean Y.&#8221; The benefits of trying to make something new again are negated when you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The real value of content marketing</title>
		<link>http://bedellcommunications.com/the-real-value-of-content-marketing</link>
		<comments>http://bedellcommunications.com/the-real-value-of-content-marketing#comments</comments>
		<pubDate>Thu, 08 Sep 2011 13:33:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing mistakes]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1369</guid>
		<description><![CDATA[I saw a tweet yesterday live from Content Marketing World that still has me bothered. Here it is: @ardath421: It&#8217;s not the product that&#8217;s valuable, but the content around it that builds the experience we&#8217;ll pay for. #cmworld I know the tweet is out of context, but taking it at face value, there are so [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to use jargon &#8212; and the dangers of doing so</title>
		<link>http://bedellcommunications.com/how-to-use-jargon-and-the-dangers-of-doing-so</link>
		<comments>http://bedellcommunications.com/how-to-use-jargon-and-the-dangers-of-doing-so#comments</comments>
		<pubDate>Thu, 26 May 2011 21:20:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing B2B Technology]]></category>
		<category><![CDATA[Technical Copywriting]]></category>
		<category><![CDATA[freelance copywriter]]></category>
		<category><![CDATA[information technology writing]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[technical jargon]]></category>
		<category><![CDATA[technical writing]]></category>
		<category><![CDATA[writing about technology]]></category>
		<category><![CDATA[writing tips]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=1051</guid>
		<description><![CDATA[Writers are often told to avoid jargon. This can be difficult when you eat, sleep and breathe your industry. Over time it becomes challenging to discern jargon from plain speech. So it&#8217;s important to occasionally re-evaluate the language you use, whether you&#8217;re writing marketing collateral or editorial content. Before you begin this evaluation, you must [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Give your direct marketing a holiday, too</title>
		<link>http://bedellcommunications.com/give-your-direct-marketing-a-holiday-too</link>
		<comments>http://bedellcommunications.com/give-your-direct-marketing-a-holiday-too#comments</comments>
		<pubDate>Wed, 29 Dec 2010 14:54:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing B2B Technology]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing mistakes]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=779</guid>
		<description><![CDATA[It&#8217;s not unusual to get an inordinate amount of spam over the holidays, especially from retailers. But as we got closer and closer to Christmas day, I was surprised to see mass emails from tech vendors and tech pubs. On Christmas day alone one tech vendor updated Twitter and Facebook at least a dozen times [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Know your customers: Don&#8217;t tell them what they already know</title>
		<link>http://bedellcommunications.com/know-your-customers-dont-tell-them-what-they-already-know</link>
		<comments>http://bedellcommunications.com/know-your-customers-dont-tell-them-what-they-already-know#comments</comments>
		<pubDate>Thu, 29 Apr 2010 15:30:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing B2B Technology]]></category>
		<category><![CDATA[Technical Copywriting]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[writing tips]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=472</guid>
		<description><![CDATA[Do you know your customers? Do you know what they know?

Time and again I am brought in on copywriting projects that speak down to readers because the project stakeholders didn't take the time to define their ideal reader at the very start of the project. Identifying the type of customer who will be consuming your content should be your top priority.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tech marketing blunders: Failure to communicate</title>
		<link>http://bedellcommunications.com/tech-marketing-blunders-media-briefings-part-2</link>
		<comments>http://bedellcommunications.com/tech-marketing-blunders-media-briefings-part-2#comments</comments>
		<pubDate>Tue, 20 Oct 2009 17:00:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing B2B Technology]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=218</guid>
		<description><![CDATA[I've posted about the value in meeting with media/analyst contacts prior to a briefing to ensure that you're presenting information your contact can use. This is all well and good -- assuming your contact can hear and understand your speaker, which brings me to another briefing blunder: failure to use a clear communications channel (I'm talking about the telephone line!) and/or a presenter that speaks English clearly.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best practices for writing e-mail subject lines</title>
		<link>http://bedellcommunications.com/best-practices-for-writing-e-mail-subject-lines</link>
		<comments>http://bedellcommunications.com/best-practices-for-writing-e-mail-subject-lines#comments</comments>
		<pubDate>Tue, 13 Oct 2009 17:00:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing B2B Technology]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing mistakes]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=178</guid>
		<description><![CDATA[After taking the time to put together a quality e-newsletter or write a lead generating e-mail, it's tempting to slap on a subject line and hit send. But after all that effort, you want to make sure someone reads your e-mail.  Writing a good subject line is a craft that should be taken seriously. Here are ten best practices for writing e-mail subject lines.]]></description>
		<wfw:commentRss>http://bedellcommunications.com/best-practices-for-writing-e-mail-subject-lines/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Increase click through rates by avoiding common mistakes in lead generation e-mails</title>
		<link>http://bedellcommunications.com/increase-click-through-rates-by-avoiding-common-mistakes-in-lead-generation-e-mails</link>
		<comments>http://bedellcommunications.com/increase-click-through-rates-by-avoiding-common-mistakes-in-lead-generation-e-mails#comments</comments>
		<pubDate>Tue, 22 Sep 2009 17:00:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing B2B Technology]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing mistakes]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=294</guid>
		<description><![CDATA[It's painfully evident when technology companies fail to use an experienced copywriter or marketer to write and create lead generation e-mails. You're spending good money on an e-mail list. Why shortchange yourself by having an inexperienced intern or overworked secretary/office manager/etc. compose your e-mail blasts? Here are a few giveaways that your business to business e-mail marketing campaigns are in the hands of an amateur -- and are likely suffering low click through rates as a result.

]]></description>
		<wfw:commentRss>http://bedellcommunications.com/increase-click-through-rates-by-avoiding-common-mistakes-in-lead-generation-e-mails/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tech marketing blunders: Cookie cutter media briefings</title>
		<link>http://bedellcommunications.com/tech-marketing-blunder-cookie-cutter-media-briefings</link>
		<comments>http://bedellcommunications.com/tech-marketing-blunder-cookie-cutter-media-briefings#comments</comments>
		<pubDate>Tue, 15 Sep 2009 17:00:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing B2B Technology]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[working with the press]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=226</guid>
		<description><![CDATA[In my experience, most technology media briefings go one of two ways: They're either very productive or a huge waste of time. Media and analyst briefings take an incredible amount of effort to pull off.  It's in your best interest to ensure that your audience isn't snoozing on the other end of the phone or daydreaming about lunch -- which brings us to briefing blunder No. 1: failure to define the briefing's objectives in terms of your contact's information needs.]]></description>
		<wfw:commentRss>http://bedellcommunications.com/tech-marketing-blunder-cookie-cutter-media-briefings/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Five benefits of hiring a blog ghostwriter</title>
		<link>http://bedellcommunications.com/five-benefits-of-hiring-a-blog-ghostwriter</link>
		<comments>http://bedellcommunications.com/five-benefits-of-hiring-a-blog-ghostwriter#comments</comments>
		<pubDate>Thu, 10 Sep 2009 18:23:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Technical Copywriting]]></category>
		<category><![CDATA[marketing mistakes]]></category>
		<category><![CDATA[working with a freelance writer]]></category>

		<guid isPermaLink="false">http://bedellcommunications.com/?p=209</guid>
		<description><![CDATA[The Tech Marcom Blog has been live for about a month now and during this same time I've found Paul Gillin's series on Blogging Blunders incredibly helpful. There's a lot to tackle in successful blogging if you're in it for the long haul -- and you should be. There's one thing, though, that can help you overcome many of the challenges Paul addresses. That is the idea of hiring a freelance technology copywriter to ghostwrite your blog. Here are five benefits to hiring a blog ghostwriter.]]></description>
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