After taking the time to put together a quality e-newsletter or write a lead generating e-mail, it’s tempting to slap on a subject line and hit send. But after all that effort, you want to make sure someone reads your e-mail. Writing a good subject line is a craft that should be taken seriously. Here are ten best practices for writing e-mail subject lines.
It’s painfully evident when technology companies fail to use an experienced copywriter or marketer to write and create lead generation e-mails. You’re spending good money on an e-mail list. Why shortchange yourself by having an inexperienced intern or overworked secretary/office manager/etc. compose your e-mail blasts? Here are a few giveaways that your business to business e-mail marketing campaigns are in the hands of an amateur — and are likely suffering low click through rates as a result.
In my experience, most technology media briefings go one of two ways: They’re either very productive or a huge waste of time. Media and analyst briefings take an incredible amount of effort to pull off. It’s in your best interest to ensure that your audience isn’t snoozing on the other end of the phone or daydreaming about lunch — which brings us to briefing blunder No. 1: failure to define the briefing’s objectives in terms of your contact’s information needs.
The Tech Marcom Blog has been live for about a month now and during this same time I’ve found Paul Gillin’s series on Blogging Blunders incredibly helpful. There’s a lot to tackle in successful blogging if you’re in it for the long haul — and you should be. There’s one thing, though, that can help you overcome many of the challenges Paul addresses. That is the idea of hiring a freelance technology copywriter to ghostwrite your blog. Here are five benefits to hiring a blog ghostwriter.
I’ve posted about the value in meeting with media/analyst contacts prior to a briefing to ensure that you’re presenting information your contact can use. This is all well and good — assuming your contact can hear and understand your speaker, which brings me to another briefing blunder: failure to use a clear communications channel (I’m talking about the telephone line!) and/or a presenter that speaks English clearly.
After taking the time to put together a quality e-newsletter or write a lead generating e-mail, it’s tempting to slap on a subject line and hit send. But after all that effort, you want to make sure someone reads your e-mail. Writing a good subject line is a craft that should be taken seriously. Here are ten best practices for writing e-mail subject lines.
It’s painfully evident when technology companies fail to use an experienced copywriter or marketer to write and create lead generation e-mails. You’re spending good money on an e-mail list. Why shortchange yourself by having an inexperienced intern or overworked secretary/office manager/etc. compose your e-mail blasts? Here are a few giveaways that your business to business e-mail marketing campaigns are in the hands of an amateur — and are likely suffering low click through rates as a result.
In my experience, most technology media briefings go one of two ways: They’re either very productive or a huge waste of time. Media and analyst briefings take an incredible amount of effort to pull off. It’s in your best interest to ensure that your audience isn’t snoozing on the other end of the phone or daydreaming about lunch — which brings us to briefing blunder No. 1: failure to define the briefing’s objectives in terms of your contact’s information needs.
The Tech Marcom Blog has been live for about a month now and during this same time I’ve found Paul Gillin’s series on Blogging Blunders incredibly helpful. There’s a lot to tackle in successful blogging if you’re in it for the long haul — and you should be. There’s one thing, though, that can help you overcome many of the challenges Paul addresses. That is the idea of hiring a freelance technology copywriter to ghostwrite your blog. Here are five benefits to hiring a blog ghostwriter.