I’ve posted about the value in meeting with media/analyst contacts prior to a briefing to ensure that you’re presenting information your contact can use. This is all well and good — assuming your contact can hear and understand your speaker, which brings me to another briefing blunder: failure to use a clear communications channel (I’m talking about the telephone line!) and/or a presenter that speaks English clearly.
In my experience, most technology media briefings go one of two ways: They’re either very productive or a huge waste of time. Media and analyst briefings take an incredible amount of effort to pull off. It’s in your best interest to ensure that your audience isn’t snoozing on the other end of the phone or daydreaming about lunch — which brings us to briefing blunder No. 1: failure to define the briefing’s objectives in terms of your contact’s information needs.
Many media outlets do not publish announcements of new product releases, company partnerships or customer wins. In this case, the best way to pitch your story is to borrow a principle from marketing. Add value to your pitch by educating media contacts on issues that they do cover and that your staff has expertise. Bedell [...]
If you don’t have access to a PR firm or a list of journalists in your area of technology, you might try submitting your press releases and articles to free distribution and posting Web sites. These sites can at least help your Google rankings and potentially drive non-media types to your content.
Computerworld is accepting nominations for its Honors Program, which recognizes organizations using IT to benefit society.
I’ve posted about the value in meeting with media/analyst contacts prior to a briefing to ensure that you’re presenting information your contact can use. This is all well and good — assuming your contact can hear and understand your speaker, which brings me to another briefing blunder: failure to use a clear communications channel (I’m talking about the telephone line!) and/or a presenter that speaks English clearly.
In my experience, most technology media briefings go one of two ways: They’re either very productive or a huge waste of time. Media and analyst briefings take an incredible amount of effort to pull off. It’s in your best interest to ensure that your audience isn’t snoozing on the other end of the phone or daydreaming about lunch — which brings us to briefing blunder No. 1: failure to define the briefing’s objectives in terms of your contact’s information needs.
Many media outlets do not publish announcements of new product releases, company partnerships or customer wins. In this case, the best way to pitch your story is to borrow a principle from marketing. Add value to your pitch by educating media contacts on issues that they do cover and that your staff has expertise. Bedell [...]
If you don’t have access to a PR firm or a list of journalists in your area of technology, you might try submitting your press releases and articles to free distribution and posting Web sites. These sites can at least help your Google rankings and potentially drive non-media types to your content.