I started a new LinkedIn Group. I know, I know. There are already hundreds — if not thousands — of groups. Do we really need another? I think so. There are a lot of groups for B2B technology marketers, but I was pressed to find one for B2B technology writers. So I launched B2B Technology [...]
My initial experiences with search engine optimization (SEO) were not positive. The process of identifying keywords and revising copy so that it would be picked up by Google’s bots did not go over well with myself or my editorial colleagues. We were already tight on resources and SEO was another task in a long list [...]
Search engine optimization (SEO) and search engine marketing (SEM) are complex beasts that change constantly. Unless you’re a full time SEO/SEM professional, it can be difficult to stay on top of the latest developments. That’s why I was pleased to come across TopRank Online Marketing Blog’s 100+ Search Marketing Resources to Learn SEO & PPC.
My recent search for a conference call service got me thinking about B2B FAQs. They can be very effective when well written. In this case, I knew exactly what features I wanted and what I was willing to pay. After getting recommendations from my social networks, I went to each provider’s FAQ. I compared the [...]
I started a new LinkedIn Group. I know, I know. There are already hundreds — if not thousands — of groups. Do we really need another? I think so. There are a lot of groups for B2B technology marketers, but I was pressed to find one for B2B technology writers. So I launched B2B Technology [...]
My initial experiences with search engine optimization (SEO) were not positive. The process of identifying keywords and revising copy so that it would be picked up by Google’s bots did not go over well with myself or my editorial colleagues. We were already tight on resources and SEO was another task in a long list [...]
Search engine optimization (SEO) and search engine marketing (SEM) are complex beasts that change constantly. Unless you’re a full time SEO/SEM professional, it can be difficult to stay on top of the latest developments. That’s why I was pleased to come across TopRank Online Marketing Blog’s 100+ Search Marketing Resources to Learn SEO & PPC.