Last week I wrote about the benefits of evaluating a body of content, and the first step I recommended was creating a content inventory. Simply going through the exercise of inventorying content will make you aware of older pieces that are worth “dusting off.” Here is content that you can reuse with a little bit [...]
How are you using research results in your technology white papers? Are you using them as the actual content or to inform your technical copywriter and help shape the paper?
Survey results are a great way to back up the claims you make in technical white papers and other marketing communications, especially when the survey is published by an independent, reputable source. I’m updating an application security white paper for a client, and I’ve tracked down a few surveys that were published in late 2009 that I thought would be helpful to security technology marketers.
When writing white papers and case studies on application control software, technical copywriters should educate prospects on advanced persistent threats (APTs) and the need for controls to enforce policies. SearchSecurity.com reported on a survey by whitelisting vendor Bit9 that found IT and security professionals are most concerned about APTs. While companies have policies to help [...]
Last week I wrote about the benefits of evaluating a body of content, and the first step I recommended was creating a content inventory. Simply going through the exercise of inventorying content will make you aware of older pieces that are worth “dusting off.” Here is content that you can reuse with a little bit [...]
How are you using research results in your technology white papers? Are you using them as the actual content or to inform your technical copywriter and help shape the paper?
Survey results are a great way to back up the claims you make in technical white papers and other marketing communications, especially when the survey is published by an independent, reputable source. I’m updating an application security white paper for a client, and I’ve tracked down a few surveys that were published in late 2009 that I thought would be helpful to security technology marketers.