What to tweet: Twitter content for tech companies

All too often I see technology companies using Twitter to repeatedly push out the same message. Most recently I came across a company that links to a YouTube video that introduces their spin on an old concept. Go to their profile page on Twitter and every other tweet is a link to this video. Sound familiar?

Your followers don’t want to get the same sales pitch over and over again. And they don’t have to. With a little bit of effort you can create an editorial calendar for Twitter that incorporates a variety of content to keep your followers engaged. This works for tech vendors, training companies, service providers, bloggers, etc.