As a white paper writer, I often conduct subject matter expert (SME) interviews to fill any gaps in my knowledge of a topic and ensure that I get the client’s messaging correct. Occasionally the SME, while certainly knowledgeable, is not prepared to provide the information I need to write the white paper the client wants. [...]
A major pet peeve of mine is when companies make up new words for which there is already a word. Even worse, when you ask a company spokesperson, “What is X?” and he/she is unable to simply say, “Oh, we mean Y.” The benefits of trying to make something new again are negated when you [...]
As a freelance copywriter, the most popular project that I am involved in is the white paper. That makes sense since white papers are among the most effective content types for B2B lead nurturing and lead generation. It’s important to recall what a white paper is as you begin planning a content marketing strategy. When [...]
You’re an IT service provider or vendor, and you need content. Maybe it’s just a page or two of Web copy or a lengthy white paper. Either way, you know you don’t have the skills in house to develop and write the content. What can you expect when working with a freelance technical copywriter? How [...]
This year’s RSA Conference is less than a week away, and I’m getting very excited. I’ve been to RSA many times, but this is only my second time attending since I began freelancing in 2008. I have to admit, attending conferences is a lot more fun when you get to set your own objectives and [...]
As a white paper writer, I often conduct subject matter expert (SME) interviews to fill any gaps in my knowledge of a topic and ensure that I get the client’s messaging correct. Occasionally the SME, while certainly knowledgeable, is not prepared to provide the information I need to write the white paper the client wants. [...]
A major pet peeve of mine is when companies make up new words for which there is already a word. Even worse, when you ask a company spokesperson, “What is X?” and he/she is unable to simply say, “Oh, we mean Y.” The benefits of trying to make something new again are negated when you [...]
As a freelance copywriter, the most popular project that I am involved in is the white paper. That makes sense since white papers are among the most effective content types for B2B lead nurturing and lead generation. It’s important to recall what a white paper is as you begin planning a content marketing strategy. When [...]
You’re an IT service provider or vendor, and you need content. Maybe it’s just a page or two of Web copy or a lengthy white paper. Either way, you know you don’t have the skills in house to develop and write the content. What can you expect when working with a freelance technical copywriter? How [...]