I recently came across the 2011 State of B2B Content Marketing Survey conducted by TechValidate, developer of a marketing content automation platform. The results illustrate content development challenges that B2B marketers face. The bad news: The greatest pain points are associated with the most effective content. The good news: These challenges can easily be overcome [...]
All too often I see technology companies using Twitter to repeatedly push out the same message. Most recently I came across a company that links to a YouTube video that introduces their spin on an old concept. Go to their profile page on Twitter and every other tweet is a link to this video. Sound familiar?
Your followers don’t want to get the same sales pitch over and over again. And they don’t have to. With a little bit of effort you can create an editorial calendar for Twitter that incorporates a variety of content to keep your followers engaged. This works for tech vendors, training companies, service providers, bloggers, etc.
Who are your competitors? What do you say to freelancers and other potential business partners who ask you this question? If you say, “No one,” or “We don’t have any,” that’s the wrong answer. There’s no benefit to pretending you don’t have any competitors. Tell your freelancer who those competitors are. “But we don’t have any [...]
As a freelance technical copywriter, I get tired of the assumption that I must be looking for a job. Sure, freelancing is a popular option for those out of work, but it’s also a serious career path that many writers make by choice – myself included. (While I would prefer to market myself as an independent [...]
According to a TechValidate survey, B2B marketers’ No. 1 challenge when it comes to creating and producing content is time. Unfortunately, the survey also indicates that the types of content that are most effective for lead nurturing and lead generation are the most time consuming to produce. Those content types are white papers and case [...]
I recently came across the 2011 State of B2B Content Marketing Survey conducted by TechValidate, developer of a marketing content automation platform. The results illustrate content development challenges that B2B marketers face. The bad news: The greatest pain points are associated with the most effective content. The good news: These challenges can easily be overcome [...]
All too often I see technology companies using Twitter to repeatedly push out the same message. Most recently I came across a company that links to a YouTube video that introduces their spin on an old concept. Go to their profile page on Twitter and every other tweet is a link to this video. Sound familiar?
Your followers don’t want to get the same sales pitch over and over again. And they don’t have to. With a little bit of effort you can create an editorial calendar for Twitter that incorporates a variety of content to keep your followers engaged. This works for tech vendors, training companies, service providers, bloggers, etc.
Who are your competitors? What do you say to freelancers and other potential business partners who ask you this question? If you say, “No one,” or “We don’t have any,” that’s the wrong answer. There’s no benefit to pretending you don’t have any competitors. Tell your freelancer who those competitors are. “But we don’t have any [...]
As a freelance technical copywriter, I get tired of the assumption that I must be looking for a job. Sure, freelancing is a popular option for those out of work, but it’s also a serious career path that many writers make by choice – myself included. (While I would prefer to market myself as an independent [...]