When hiring a freelance technical copywriter think long term

As a freelance technical copywriter, I get tired of the assumption that I must be looking for a job. Sure, freelancing is a popular option for those out of work, but it’s also a serious career path that many writers make by choice – myself included. (While I would prefer to market myself as an independent technical copywriter, freelance technical copywriter is better for SEO.)

How does this concern the technology marketer looking for a freelancer to write a white paper or e-book?

It concerns you because it impacts the potential to build a long-term relationship. Ideally, you find a freelance technical copywriter you work well with and with whom you can form a long-term partnership.

That’s not to say you can’t hire a freelancer who is between direct-hire jobs. But I do recommend you have a discussion about the project timeline and consider having the writer sign a contract that states they will complete the project even if they become employed. Also discuss how you’ll handle potential conflicts of interest in case the writer lands a job with your competitor mid-project.

How do you know if the freelancer you’re considering is in it for the long haul? Ask him/her! Also consider how the writer conducts himself. Does he have other experiences to draw from? Does he conduct himself professionally?

In a future blog post we’ll look at the types of questions you should ask a potential freelance copywriter. In the meantime, I’d be interested in hearing your freelancer horror stories.

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Crystal Bedell
Freelance technical copywriter & content strategist
cbedell@bedellcommunications.com